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案例編號: MSL-0099
被浏覽次數: 897 次
案例名稱: 幸福在哪裏?湖南天然工坊“幸福企業”創建之路(微案例)
譯名: Where is happiness? The establishment of happy organization: Hunan Tianran Gongfang
案例作者: 謝玉華
作者單位: 湖南大學
指導者:
譯者:
背景單位名稱: 湖南大學
行業: 服務業
規模: 中小型
案例涉及的職能領域: 黨群部門/思想政治工作部門/企業文化部門
案例語種: 中文
案例長度(頁): 5 頁
案例類型: 決策型
中文關鍵詞: 幸福企業;儒家文化;企業文化;創業;微案例
英文關鍵詞: Happy organization, Confucian culture, organization culture, entrepreneur
中文摘要: 本案例描述了湖南天然工坊電子商務有限公司“幸福企業”創建過程。天然工坊由8個80後創立,創立之初便立志用儒家文化打造幸福企業,同時向社會輸送天然環保健康實惠的産品。創業團隊踐行儒家文化,堅持正己化人;員工待遇高于同行業同地區,還有大量員工及家屬的福利;企業倡導“孝親尊師”,員工培訓豐富,包括身體健康、家庭倫理、個人心性修煉等,引導員工有幸福人生;企業形成平等、尊重、互助、友愛的氛圍,並影響著企業的會員、供應商及其它利益相關方。通過天然工坊“幸福企業”創建過程案例,學習理解企業文化核心價值觀如何形成、企業家對企業文化的影響及企業文化如何落地和創新。
英文摘要: Hunan Tianran Goangfang E-commerce Pty Ltd was established by 8 young people who were born in the 1980s. They planned to build a joyful organization by utilizing Confucian culture, providing positive influences on others by setting good examples to their fellow employees. The salary the organization offers is higher than the industry standard within the same region, and they also provide many exclusive benefits for employees and their family members. The organization emphasizes on filial piety to your parents and showing respect to others. They provide employees training on wellbeing, family ethic, and personal development and other topics, guiding employees to build happy lives. The organization aims to build an equal, respectful and caring work environment, creating positive impacts on its members, suppliers and third parties.
適用對象: 經營管理人員,本科生,碩士生,工商管理碩士(MBA),
編寫方式: 采編
案例年代: 2018
案例入庫時間: 2019-01
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